Designing the future of AI-powered shopping.
As Staff Design Engineer, led the product experience for Dupe — building a generative AI interface that transforms how people discover, compare, and buy products. Turned complex product matching into a fast, intuitive, and intelligent mobile experience used by millions.
Making product discovery feel magical — not mechanical.
E-commerce is overloaded with options, filters, and friction. The challenge was to design a mobile-first experience that could intelligently match thousands of product variations in real time while keeping the interaction effortless and human. The goal: reduce noise, surface relevance, and help users decide instantly.
Built an adaptive AI interface for real-time discovery.
Designed and engineered a generative AI experience that dynamically mixes and matches products based on user intent. Built scalable interaction systems to handle thousands of product comparisons in milliseconds while maintaining a responsive, delightful UI. Focused on turning endless options into curated decisions — without ads or promotional bias.
From product search to product certainty.
Dupe rapidly scaled across social and mobile platforms, driving measurable commercial impact. The AI-powered experience connected high-intent buyers directly with real products, transforming discovery into conversion.
