Designing the consumer layer for human data.
Led end-to-end product design and creative direction for Fluffle — a voice-based consumer platform where real human conversations become valuable. Built the brand, product system, and user experience powering a new model for ethical, human-generated AI data.
Making human interaction valuable — without losing humanity.
AI systems rely heavily on synthetic and scraped data, often detached from real human context. Fluffle set out to create a platform where authentic conversations between friends could generate value — while protecting privacy and maintaining simplicity. The experience needed to feel natural, playful, and trustworthy.
A playful, privacy-first voice economy.
Designed a consumer-native app where users talk to friends as they normally would — while earning from anonymized data contributions. Built a cohesive visual identity rooted in warmth and optimism, paired with a streamlined earnings dashboard and call interface. Integrated gamification loops, transparent payouts, and crypto-native growth mechanics to support long-term engagement.
Turning conversation into opportunity.
Fluffle launched with strong early traction, validating a new consumer model for ethical data generation. The product demonstrated meaningful retention metrics and secured data partnerships, positioning Fluffle at the forefront of human-powered AI infrastructure.
